Project Background
Sinopec operates a large network of retail stations and consumer touchpoints. Hyphen Media was engaged to develop scalable master Key Visuals and adapt the creative system across its online and offline promotional ecosystem.
The Challenge
The challenge was to create visuals that could stand out in a competitive retail environment while staying consistent with strict corporate brand guidelines and working across many physical and digital formats.
Our Strategy
We developed a flexible, modular KV system designed for efficient adaptation across OOH, POS and digital advertising.
Proven Results
- Brand Consistency: Maintained a unified brand presence across multiple campaign formats.
- Faster Rollout: A modular production system made multi-channel adaptation more efficient.
- Stronger Retail Presence: The refreshed assets created more engaging promotional environments across consumer touchpoints.