Education
Hong Kong University (HKU)
Background
Launched a Masters Programmer Information Session which aim at obtaining more registrations.
Role
Hyphen Media helps them find a third party e.g., U Magazine to publish advertorials to promote their event. Also, we are responsible to boost their Facebook post, adopt SEM, using specific search keywords to draw more target audiences.
Challenge
As the campaign is a short one, combining the fact that HKU does not have an extensive social media awareness network, it is difficult for the client to establish adequate media awareness in a short period of time. Moreover, as HKU demanded the campaign to reach over 5 countries, a precise keyword proposal that can cater for the needs of all countries became the key to help to achieve the client’s goal.
