Project Background
Hyphen Media partnered with Kagome on a social media revamp and ongoing digital programme aimed at strengthening relevance among younger, health-conscious consumers in Hong Kong.
The Challenge
Kagome needed to refresh its digital presence and reposition the brand from a traditional beverage choice toward a more contemporary everyday wellness proposition.
Our Strategy
We shifted the social strategy from product-led broadcasting toward a community and lifestyle approach, supported by stronger visual content and micro-influencer collaborations.
The Impact
- Brand Perception: Strengthened Kagome's positioning as a modern wellness brand.
- Community Growth: Encouraged a more active audience and authentic user-generated content.
- O2O Conversion: Connected social engagement with greater product interest at retail touchpoints.